Privacy Policy

This Privacy Policy explains how TryProPulse (a sole proprietorship doing business as “Natural Carnivore”) ("we," "us," or "our") collects, uses, discloses, and protects your information when you use the Natural Carnivore website, mobile web app, and related services (collectively, the "Service"). The Service is also installable as a Progressive Web App (PWA).

We are committed to protecting your privacy and handling your data transparently. By using the Service, you consent to the practices described here.

Account Information. When you register, we collect your email address and a password (stored as a hash). If you register through Google, we receive basic profile information such as your name and email.

Health-Adjacent Tracking Data. When you use the tracker, we collect information you voluntarily enter, including:

• Food, meal, and macro logs (calories, protein, fat, carbs, fiber, sodium, potassium, magnesium);
• Weight entries and notes;
• Fasting session records (start/end times, protocols, targets);
• Diet path, gender, age, height, current and goal weight, activity level, and health goals collected during onboarding;
• Dietary preferences (liked and disliked foods).

This data is health-adjacent and self-reported. We do not collect medical records, diagnoses, or information from healthcare providers.

Usage & Device Information. We automatically collect information about how you use the Service and your device, including IP address, browser type, device type, pages viewed, and timestamps. This helps us operate, secure, and improve the Service.

Payment Information. Premium subscription payments are processed by Stripe. We do not store your full card number; Stripe handles payment data in accordance with its own policies and PCI-DSS standards. We receive limited transaction metadata (such as subscription status) to manage your account.

Content You Generate. Meal plans, grocery lists, and other content you create or that is generated for you through the Service is stored with your account.

Mailing-List Signup. When you enter your email address to receive one of our free guides, we collect that address, add it to our mailing list, and use it to send you the guide. We do not ask for your name or any other information to join, and we do not share or sell the address.

We use the information we collect to:

• Provide, operate, and maintain the Service, including calculating targets and displaying your logs;
• Create and manage your account and authenticate your sessions;
• Process Premium subscriptions and manage billing;
• Generate AI-assisted content such as meal plans, recipes, and grocery lists tailored to your inputs;
• Send you the free guide you requested and occasional mailing-list emails about the Service and our content;
• Personalize your experience and improve our content and features;
• Communicate with you about your account, updates, and support requests;
• Detect, prevent, and address fraud, abuse, and security issues;
• Comply with legal obligations.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your personal data under the following legal bases:

• Consent: Where you have given consent (e.g., for non-essential cookies or certain marketing);
• Contract: Where processing is necessary to provide the Service you requested under these Terms;
• Legitimate Interests: Where processing supports our legitimate business interests, such as security, fraud prevention, and service improvement, balanced against your rights;
• Legal Obligation: Where processing is required to comply with applicable law.

You may withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

We use cookies and similar technologies (such as local storage) to operate the Service, remember your preferences, and keep you signed in. These essential cookies are necessary for the Service to function and stay active either way.

Analytics cookies and third-party tracking scripts are used only with your consent. On your first visit we show a cookie notice where you can accept or decline analytics. If you keep browsing without making a choice, the notice stays visible as you move around the site and analytics remain off, so nothing non-essential is tracked until you decide. Once you choose, your choice is stored in your browser and applies across the site, so the notice does not reappear on other pages. You can change your choice at any time by clearing this site's storage in your browser. Declining does not limit any feature of the Service, and we do not use advertising or cross-site tracking cookies.

We also keep our own aggregate records of account and subscription events (for example, a new registration or a completed upgrade) so we can operate and measure the Service. These records are not cookies and do not follow you across other websites.

As a PWA, the Service may also store data locally on your device to enable offline access and faster loading. You can manage or delete this data through your browser or device settings. See our cookie consent notice, displayed on first visit, for more information.

You can set your browser to refuse cookies, but some features of the Service may not function properly without them.

We rely on third-party providers to operate the Service. These providers process limited personal data on our behalf under appropriate contractual safeguards:

• Stripe — payment processing for Premium subscriptions;
• AI / LLM Providers — generate meal plans, recipes, grocery lists, and article drafts based on your inputs;
• Cloud Hosting & Database — store and serve your account and tracking data;
• Analytics Providers — help us understand aggregate usage (subject to your consent where required).

These providers may process data in jurisdictions outside your country of residence. We take reasonable steps to ensure they provide adequate protections. We do not sell your personal data to third parties.

We retain your personal data for as long as your account is active or as needed to provide the Service. Tracking data (food logs, weight entries, fasting sessions, and goals) is retained with your account until you delete it or your account.

Mailing-list addresses are kept until you ask us to remove your address or to delete your data. Asking us to remove your address does not affect your account.

You may delete individual entries or request full deletion of your account and data at any time by contacting us at contact@naturalcarnivore.com. We may retain limited data after deletion where required by law or for legitimate purposes such as fraud prevention, record-keeping, or enforcing our rights.

We implement reasonable technical and organizational measures to protect your data, including encrypted transmission, access controls, and secure infrastructure. However, no system is completely secure, and we cannot guarantee the absolute security of your data.

In the event of a data breach affecting your personal data, we will take steps to notify you and relevant authorities as required by applicable law.

Depending on where you live, you may have the following rights regarding your personal data:

• Access & Portability: Request a copy of your personal data in a portable format;
• Correction: Request correction of inaccurate or incomplete data;
• Deletion: Request deletion of your personal data (subject to legal exceptions);
• Restriction & Objection: Request that we restrict or stop certain processing;
• Withdraw Consent: Withdraw consent to processing based on consent;
• Opt-Out of Sale/Sharing: Under CCPA/CPRA, opt out of any "sale" or "sharing" of personal data. We do not sell your personal data;
• Non-Discrimination: Exercise these rights without being discriminated against.

To exercise any of these rights, contact us at contact@naturalcarnivore.com. We will respond within the timeframe required by applicable law and may verify your identity before acting on your request.

The Service is not directed to children under 18, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal data, please contact us at contact@naturalcarnivore.com and we will take steps to delete it.

Your data may be processed in countries other than your own, including the United States, where our servers and providers are located. Where required by law, we use appropriate safeguards such as standard contractual clauses to protect your data during international transfers.

Some browsers offer a "Do Not Track" signal. The Service does not currently respond to "Do Not Track" signals in a specific way, though we limit tracking to what is necessary to operate and improve the Service and seek your consent for non-essential tracking where required.

We may update this Privacy Policy from time to time. We will post the updated policy on this page and revise the "Last updated" date. If the changes are material, we may also provide notice through the Service or by email.

Your continued use of the Service after the effective date of any changes constitutes your acceptance of the revised policy.

If you have questions about this Privacy Policy or your data, you may contact us at:

TryProPulse (a sole proprietorship doing business as “Natural Carnivore”)
Email: contact@naturalcarnivore.com